Annotation. The article shown that ensuring visibility / traceability throughout the supply chain today is becoming a prerequisite for all contractors in the value chain – from the supplier of raw materials to the retailer. Attention is focused on the role of labeling in the context of improving the visibility and traceability of the supply chains of goods of the FMCG sector. The trends of improving marking systems in the context of digitalization are analyzed and the main factors that influence the importance of improving traceability and the introduction of digital marking are identified. The business case of building a digital system for monitoring and labeling food products is considered.

Key words. Labeling, digitalization, supply chain, traceability, visibility, monitoring.

Annotation. The transport and logistics services industry has been one of the driving forces of the national economy for a long time. The favorable geographical position on the way of movement of goods flows from Asia to Europe makes the territory of Russia a kind of logistics hub for storing and moving goods from China to the countries of Europe and America. However, with the development of the digital economy, a significant increase in the volume of goods traffic, and increased requirements of shippers from China for the speed of order processing, the issue of automating the business processes of domestic companies engaged in providing transport and logistics services becomes urgent. In the conditions of digitalization of the world economy, Russia's favorable geographical position ceases to be a clear competitive advantage. Competitive advantages in the XXI st century economy are the degree of process automation, speed and quality of order processing.

Key words. Transport, logistics, digitalization, cargo transportation, logistics outsourcing.