Scientific & Practical Journal
Editorial News
Dear readers! We present to your attention the 11th issue of the LOGISTICS magazine, where you will find relevant materials and articles. And again, the focus is on international cooperation. An important event in this area was the International Trade Day 2024 Forum, held on November 7, 2024 in Moscow.
Dear readers! The tenth issue of LOGISTICS journal opens with a large article dedicated to the results of the BRICS Business Forum, held on October 18, 2024 in Moscow. Yulia Kislova, Director of Agency Market Guide LLC and publisher of LOGISTICS journal, attended the event and prepared an article where she paid special attention to international trade and logistical connectivity of the countries of the association. The details are in the room.
Dear readers! We present to your attention the ninth issue of the Logistics magazine, in which we have collected and combined relevant materials. On the pages of the new issue, we paid close attention to the personnel problem. You will be interested in SuperJob's research on changes in demand for personnel over the year, salaries of truck drivers and warehouse staff. Our author V.S.
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Heading:MARKETING
Assessment method for system-wide regional logistical resource potentials
Olga Rykalina, Vladimir Stepanov9 / 2015 | MARKETING
Article offers method of assessment of organizational regional logistic potentials and develops series of indicators that are proper to all regions of Russian Federation.
Key words. Region, logistic potentials, classification, content of potentials, indicators of potential assessment.
Analysis of the volume and structure of tourist flows to the region (the case of Moscow): methodology and evaluation issues
Julia Kislova, Anna Kazunina7 / 2015 | MARKETING
An article presents tourist flow volume assessment methods widely used in foreign and Russian practice, identifies the main problems complicating the definition of tourist flow volume in the Russian regions, either inbound flow or domestic one. Author discusses the methodology of tourist flow volume assessment on the basis of comparison of the transport statistic data characterizing the volume of passenger arrivals to the region, and the statistics of tourist accommodation in hotels and other collective accommodation facilities, in the context of Moscow city.
Methodological and practical aspects of marketing research of transportation and logistics service to specify the parameters of regional logistics centers
Julia Kislova1 / 2015 | MARKETING
This article discusses both methodological and practical aspects of marketing research to determine the parameters of regional logistics centers. Some fragments of marketing research for the regional markets of transport and logistics services, conducted by the Market Guide Agency in 2010–2014, are cited.
Methodological and Practical Aspects of Marketing Research for Transportation and Logistics Services to Determine the Parameters of Regional Logistics Centers
Julia Kislova1 / 2015 | MARKETING
This article discusses the methodological and practical aspects of Marketing Research to determine the parameters of regional logistics centers. Fragments of the Research of the Regional Transport and Logistics Services Markets, conducted by the Market Guide Agency in the 2010–2014, are presented in this article.
Key words. Marketing research, market of transport and logistics services, cargo flows analysis, warehouse infrastructure, parameters of a logistics center, degree of the results reliability.
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