

Dear readers! This is the fifth issue of the LOGISTICS journal, dedicated to the current challenges of modern logistics.
Dear readers! We present you a new issue of the magazine dedicated to current logistics issues.
Dear readers! We present you the third issue of the journal dedicated to current issues in the logistics industry.
Annotation. This article focuses on identifying viable pricing niches and product differentiators to ensure the resilience of a fragrance brand amid structural market transformation. The practical significance of this research lies in minimizing financial risks associated with new product launches.
Key words. Russian perfume market, marketing strategy, local brand, entry economics, import substitution, financial sustainability.
Annotation. This article presents the results of an analysis of the sunflower oil market conditions in the Republic of Crimea. These materials may be of practical interest to investors and entrepreneurs whose interests affect potentially developing markets while ensuring national food security.
Key words. Sunflower oil, market, resources, sunflower seeds, processing, demand, supply, production logistics
Annotation. The article discusses Russia's plans to increase the production of mineral fertilizers, work under tariff restrictions from the EU and the United States, and the reorientation of the Russian market to the BRICS countries, which opens up new export opportunities. The potential consequences for European farmers due to a possible reduction in the supply of Russian fertilizers and rising prices are discussed. The importance of investments and new projects for achieving the set goals and strengthening Russia's position in the global market of mineral fertilizers is emphasized.