Scientific & Practical Journal
Editorial News
Dear readers, we are pleased to present the ninth issue of the journal “LOGISTICS” for 2026. The issue features articles that not only reflect current industry trends but also provide practical guidance for managerial decision‑making.
Dear readers! You are holding the combined issue of the “LOGISTICS” journal, in which we have collected materials for July and August 2026. It brings together practice and theory, applied solutions and bold methodological explorations.
Dear readers! We are pleased to present you with the sixth issue of the journal for 2026, in which the theory and practice of logistics are explored in a variety of relevant areas. This issue is truly multifaceted, combining reflections on the essence of logistics processes with applied calculations and industry-specific cases.
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Analysis of the potential of the russian perfume market
M.Yu. Kashigina5 / 2026 | MARKET ANALYSIS
Annotation. This article focuses on identifying viable pricing niches and product differentiators to ensure the resilience of a fragrance brand amid structural market transformation. The practical significance of this research lies in minimizing financial risks associated with new product launches.
Key words. Russian perfume market, marketing strategy, local brand, entry economics, import substitution, financial sustainability.
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