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Ozon will open a representative office in Turkey, cutting deliver times in half

The company intends to expand the range of Turkish products on the marketplace 

Ozon Global is opening a Turkish office in Istanbul. The new office will be headed by Hazal Marash, who has more than a decade of experience in retail and commerce. In Turkey, the company aims to attract local sellers to the marketplace and give buyers access to a wide range of unique Turkish products. Top management is currently forming a team of specialists in Istanbul who can speak Turkish and know specifics of local consumers. The team should be up and running in the fall.  

Ozon Global is a division of Ozon that works with international sellers and orders from abroad. The company sees a growing demand for goods from Turkish sellers and plans to strengthen its position in the local market. For example, in the first half of 2022, the number of sellers from Turkey doubled year-on-year, while the sales of goods from Turkey to Russia tripled over the same period. The most popular items on the site are Turkish clothing brands, plumbing parts, household appliances, coffee and Turkish sweets.  

"In my new role as director of Ozon Global in Turkey, my first priority is to build partnerships with local entrepreneurs. On the one hand, we are giving Turkish entrepreneurs the opportunity to enter the growing Russian e-commerce market. On the other hand, we are providing Russian customers with a range of unique Turkish products. Ozon has almost 31 million active customers. We have a well-developed logistics network throughout all of Russia. We want to share our capabilities with Turkish sellers and help them improve sales flows from Turkey to Russia," said Hazal Marash, Director of Ozon in Turkey. 

Thanks to Ozon's logistics services and marketing tools, Turkish entrepreneurs will be able to enter the Russian market without any extra costs or effort. Ozon Global has launched partner shipping for fast shipping from Turkey to Russia. The new logistics service will reduce delivery time by almost half — now delivery without assembly will happen in as little as 6-8 days. Prompt delivery will make Turkish goods more attractive to Russian buyers. 

"Turkish entrepreneurs demand high-quality service, and our platform lets them sell without unnecessary barriers. We are ready to offer local partners our logistics solutions for the delivery of goods from abroad. We are setting up Turkish-language support for sellers and buyers in order to remove communication barriers. To support novice sellers, we will also launch training webinars where we will talk about the specifics of the Russian market and tools for scaling up sales," said Stepan Gusamov, CEO of Ozon Global. 

Ozon Global

Ozon Global is Ozon's business unit for working with international sellers and orders from abroad. Ozon Global helps over 12,000 sellers from 45 countries do business with millions of buyers in Russia and offers sellers many tools to grow their business. At present, Ozon Global's key geographic areas are: China, Turkey, Kazakhstan, Belarus, India, Korea, Israel, Moldova and Thailand.  In 2021, Ozon localized the business in Kazakhstan and Belarus – started building the marketplace platform and our own logistics infrastructure in the region.In 2022, Ozon opened a representative office in Turkey to expand cooperation with local sellers.