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SPIEF – the impact of moving an event on St. Petersburg hotel market results

St. Petersburg, 23 June, 2015 – David Jenkins, Head of JLL Hotels & Hospitality Group, comments on the impact of moving St. Petersburg International Economic Forum (SPIEF) to June on local hotel market:

   “In 2014 the SPIEF was held in May – rather than the usual, and more traditional, June. This had the positive impact of spreading the peak business out over two months rather than one.

   Usually June is anyway the busiest tourism month for the city so the Forum is competing in a packed month. Moving it to May gave the city a boost for a week in a quieter month. The city therefore posted a 45% RevPAR increase in May 2014 over May 2013.

   The decision to move the forum back to June has now thrown the hotel results for this year into doubt, with May results for the city down 30% from May last year to RUB 2,030.

   This has moved the city year to date numbers to 5% down on RevPAR for the year, when by the end of April the city was up by 10%. We can only hope that the city has an incredible June.”