
Dear readers, we are pleased to present the ninth issue of the journal “LOGISTICS” for 2026. The issue features articles that not only reflect current industry trends but also provide practical guidance for managerial decision‑making.
Dear readers! You are holding the combined issue of the “LOGISTICS” journal, in which we have collected materials for July and August 2026. It brings together practice and theory, applied solutions and bold methodological explorations.
Dear readers! We are pleased to present you with the sixth issue of the journal for 2026, in which the theory and practice of logistics are explored in a variety of relevant areas. This issue is truly multifaceted, combining reflections on the essence of logistics processes with applied calculations and industry-specific cases.
This article reveals the importance of social media in the formation of effective communication channels and underlines the growing role of social networks in the promotion of logistics companies. Based on the results of studies of the popularity of social networks and polls of specialists working in the social media system, conclusions are drawn about the necessary skills and competencies of SMM specialists.
Key words. Social media, logistics companies, marketing in social media, promotion, communication channels, professional competencies.