Dear readers! We present to your attention the sixth issue of Logistics for 2024. On its pages, we summarize the results of the international exhibition of logistics, transport, warehouse equipment and Logistika Expo, which became the main premiere of this year. Our editorial staff took part in the event, as a result of which they made useful acquaintances and found new readers. In the latest issue, we continue the topic of automation and robotization in the industry.
Dear friends! We present to your attention the fifth issue of Logistics for 2024. Like you, our dear readers, we see an increasing trend of digitalization and automation of the logistics industry, and more and more authors are paying attention to it.
Dear readers! We present to your attention the fourth issue of Logistics for 2024. On its pages, we summarize the results of the TransRussia | SkladTech 2024 exhibition, held from March 19 to 21 at Crocus Expo. The organizers and guests of the event claim that the exhibition is breaking new attendance records from year to year and improving its business program.
This article reveals the importance of social media in the formation of effective communication channels and underlines the growing role of social networks in the promotion of logistics companies. Based on the results of studies of the popularity of social networks and polls of specialists working in the social media system, conclusions are drawn about the necessary skills and competencies of SMM specialists.
Key words. Social media, logistics companies, marketing in social media, promotion, communication channels, professional competencies.