Scientific & Practical Journal
Editorial News
Dear readers! This is the ninth issue of the journal, which turned out to be very rich and diverse. Traditionally, the issue is opened by an analyst. The material by Alina Nasyrova from the Market Guide Agency, dedicated to investments in warehouse complexes in Russia, recalls the importance of developing logistics infrastructure for the integrated development of regions.
Dear readers! We present to your attention the eighth issue of the magazine and its materials.
Dear readers! This is the seventh issue of LOGISTICS. By tradition, in the July issue, we publish analytical reviews from our partners – a study of the market of low-temperature warehouses in Moscow and the Moscow region from the IBC Real Estate agency and a rating of Russian transport companies by the cost of delivering bulk cargoes in 2025 from the Main Transport Internet project.
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The role of social media in promotion of logistic companies
Elena Dzhandzhugazova7 / 2017 | INFORMATION TECHNOLOGIES
This article reveals the importance of social media in the formation of effective communication channels and underlines the growing role of social networks in the promotion of logistics companies. Based on the results of studies of the popularity of social networks and polls of specialists working in the social media system, conclusions are drawn about the necessary skills and competencies of SMM specialists.
Key words. Social media, logistics companies, marketing in social media, promotion, communication channels, professional competencies.
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